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The key is to have a healthy amount of keywords placed in strategic places, like the ones previously mentioned. Headquarters Address: 200 SE 1st Street Miami, FL United States 33131. Despite the value of referrals from friends, family, and other attorneys, people seeking legal advice increasingly turn to the Internet for information. Local SEO is the process of optimizing a website for local search results, focusing on specific geographic areas to attract new clients in the firm. Local SEO is a game-changer for law firms. Free Consultation. The key is to have a healthy amount of keywords placed in strategic places, like the ones previously mentioned. Chapter 2: Lawyer SEO Ranking Factors. Ormond Beach, FL 32174. Register your law firm on Google My Business, create local business listings, and encourage clients to leave reviews. In our guide on law firm SEO, you’ll learn about all of the strategies lawyers can use to improve their search engine rankings. She is Board Certified by the Florida Bar in Marital and Family Law and is a member of the Family Law Section of the Florida Bar, Palm Beach County Bar Association, South Palm Beach County Bar Association and Broward County Bar Association, concentrating her practice. 0. Jason Siegel. But what exactly are those? In this article, we’ll discuss the most crucial lawyer SEO factors and how they can help you rank higher in search engine result pages, ultimately driving more traffic and leads to your law. We are dedicated to our craft,. Yes, SEO can help law firms reach potential clients more easily. Our Tampa personal injury law firm experienced a remarkable 633% increase in #1 rankings, including Google. The tools we discuss in this guide are free to use and many are part of Google's repertoire of free tools. Law firm SEO (also referred to as “attorney SEO” or “legal SEO”) is the practice of increasing your law firm’s visibility in search engines. SEO is a long-term marketing strategy. 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